As far as content marketing is concerned, your blog or website should be optimized for search engines. Although SEO techniques are changing with time, SEO is still important for better ranking. However, while optimizing your site for SEO, make sure you avoid some common mistakes. Given below are a few common SEO mistakes that most people make.
1. Choosing Wrong Keywords
Content optimization boils down to getting your website ranked for specific keywords. Therefore, it’s important that you opt for the relevant keywords. You may not want to ignore the importance of long-tail keywords.
Before you get started, you may want to do your research. For this purpose, you can use a few useful tools, such as Moz, SEMrush, Google Trends, and Google AdWords Keyword Planner, just to name a few. Opting for the wrong keywords is a major mistake.
2. Stuffing Keywords
Another common mistake is to use the keywords excessively. Using the same keywords too many times in a piece of content is considered spamming by search engines. So, it will hurt your rankings in search engines.
Ideally, the keyword density should be 0.5 to 1%. Google can detect excessive use of keywords with a technique called Latent Semantic Indexing (LSI).
3. Creating Irrelevant Content
Another common mistake is to produce content that is irrelevant to your content. Search engines, such as Google only serve those pages to online searchers that contain relevant keywords and content. So, if people land on your site but don’t find the content they searched for, your website won’t get ranked.
4. Publishing Unoriginal Content
This point is about the quality of the content you publish on your blog or site. The content you are going to publish on your blog should be original or your site will be penalized by Google. So, it’s not a good idea to copy content from another site and use it on your site.
Duplicate content won’t be useful at all. Therefore, it’s better that you invest in original content. If you can’t write articles yourself, you can hire a freelancer.
5. Not using Title Tags and Meta Descriptions
Meta descriptions and title tags are quite important for SEO. Ignoring this aspect of SEO will be bad for your website ranking. Another mistake is to forget adding image tags. The problem is that search engine bots are not programmed to read text on pictures. Therefore, you must include alt tags to help search engines know what your images are about.
6. Getting Low-Quality Backlinks
Today, content marketers should understand the importance of getting quality backlinks. However, they make the mistake of getting a lot of low-quality backlinks instead of a few quality backlinks from authority websites.
In other words, you should get backlinks from sites that have a good reputation and high ranking.
7. Using too many Internal Links
Internal links are also important for better ranking. What you need to do is link your blog posts or articles to the top-performing pages and vice versa. However, make sure that the articles you are linking are relevant. Again, you may not want to overdo it or you may get penalized.